Think your company is going to be the next Amway, AVON, or Mary Kay?

Think again…

You see, things have changed a little. The era of the 50+ year old skin care and soap companies has come and gone if you ask me. I mean, I’m sure these companies and others like them will be around for a long time to come, and if you really know how to market, you can still make a very good living as a distributor for them.

But we no longer live in an age where the majority of people want to exchange an “honest” day of work for a day’s worth of wages. People have been long searching for a way to one-up the competition. A way to make more in less time with less effort.

The companies that have been born to acquiesce to this demand are a sexier, faster growing breed, and an Amway/AVON-esque company fighting to get off and racing today would have a harder time attracting the type of distributors that could build their brand effectively.

If you really get down to the nitty-gritty of it, it’s because we are a lazy, button pushing, money grubbing people. We all want something for nothing. (Or at least as close to nothing as we can get.)

That’s why the sexy new juice, technology, and investment network marketing companies popping up every day are so appealing. They tout a way to “get rich quicker” with their flashy products and amped up comp plans, pulling distributors away from the more stable companies that have been around for ages.

But is it all hype, or can you really make money faster?

Well, there are some trade-offs.

These newer companies do tend to have more explosive growth than the “kingpins” of old. This is partly because most of them focus more on recruiting new reps than actually getting customers that buy their products, which can unfortunately make them appear to be a “scam” when in reality they are not. (Although if the way you make money is by recruiting new people and not by moving product, maybe you should be concerned…)

Recruiting new reps with a business opportunity, especially in today’s market, moves a lot faster than trying to get people sold on a new product that they could really live without, or buy somewhere else at a lower price (even if the quality is not as good).

So can you make money faster?

Yeah. You can.

But here’s the catch.

These sexier companies tend to die off faster than the old reliable ones. So is it worth it to participate as a distributor in a company that may not be around in 30 years for a few extra bucks upfront?

Well, it depends.

It depends on a lot of things, actually. If you’re 75-85 and looking for a few extra bucks to live on for the next few years, then you may not care too much about what happens to the company ten years down the road. But if you are 25 and starting out a family, banking on “your” company paying your residually for the rest of your life, and your kids lives, then you may want to stop and really think about this.

What if it all goes down the tube? What if?

So am I saying that you should drop what you are doing in your sexy new company and go find a place in the dinosaur bones? Am I saying that these new companies are evil scams out to get you?Not really…

Here IS what I’m saying.

You should absolutely take advantage of the opportunities in front of you. You’d be an idiot not to. But you really should think about a few years down the road. Do you have any “insurance” on your company?

What if it all goes down the tube… would you be able to, or even want to rebuild it?

What if I said it could be easily done?

Here’s the thing, most network marketers focus on the wrong activities, even though they are doing exactly what their uplines have taught them. They focus on building their business, instead of building themselves. There is a HUGE difference between the two – one that drives an enormous wedge in the income distribution of the self employed.

And to be honest, I don’t really see a problem with that. There will always be people all throughout the spectrum of education and income ranges. There will always be someone in the stage where flipping burgers is a good job. (Not that there is anything wrong with that.) There will always be people that are complacent working 9-5 for an honorable wage and some good benefits. There will also always be people that are willing to go the extra mile, put extra work, time, and money into themselves, that are not content working for anybody but themselves. (And who’s to say that one stage is better than the other? It’s all a matter of perspective…)

There are even people at different stages within the stages… especially in the self employed. There are those that make a little money, those that make boatloads, and those that make none at all.

So what makes the difference?

You do.

That’s right, YOU do. Whatever you have done to make yourself more valuable to the marketplace will determine your income and your place in life. Now there are variations on what is meant by “value”, but I’m not going to get into that.

And where I have been leading you since you started reading this post, is that it matters less than you think on what company your are a part of and how long it is going to be around than it does on what you have done to build your own personal brand.

It can seem like a big hairy job, but as you may have heard before, “By the inch, success is a cinch. By the yard, it’s hard.” Start TODAY to educate yourself on how to become whatever it is you want to become.

I love the way that Jim Rohn always put it… “We’ve all heard the expression, ‘An apple a day keeps the doctor away.’ Well, I’ve got a good question for you: What if it’s true? Wouldn’t that be easy to do—to eat an apple a day? Here’s the problem: It’s also easy not to do.”

So don’t let the easiness of the small steps deter you from taking them. Start today and pretty soon you will have taken a lot of small steps, and will have moved more than if you took one giant one! You are capable of anything. It’s only a matter of time before you achieve it if you just get started.

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To Your Smashing Success,
Jeff Maughan

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